Brodie Toyota-Lift

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Proud recipient of Toyota's highest honor, The President's Award, for 11 years running!

From forklifts and boom trucks to rail car movers and personnel carriers, Brodie Toyota-Lift offers a complete line of material handling, industrial and warehousing equipment. We look forward to sharing our award-winning service with you.


Toyota Launches New and Improved 3-Wheel Electric Forklift

COLUMBUS, Ind. (June 4, 2015) – Toyota Industrial Equipment launched its new 3-Wheel Electric forklift to Toyota’s industry-leading dealer network in Atlanta last month. The new forklifts include 3,000 – 4,000 lb. capacity models with battery compartments ranging from 17.7 to 25.1 inches, and more than 30 improvements to improve performance, efficiency, stability and operator comfort.

Toyota’s new 3-Wheel Electric forklift boasts improved run times, increased travel and lift speeds. The new model comes equipped with wet disc brakes to increase overall uptime and dependability, and features a new turn speed control system to increase the forklifts lateral stability by dramatically slowing it down when an operator attempts to turn at high speeds. Ergonomic improvements include a smaller steering wheel and foot parking brake to enhance operability, a full suspension seat adjustable for various weights for operator comfort, and a popular optional rear assist grip with horn to make reverse travel more comfortable, improve peripheral vision and keep the operator’s hands protected within the compartment.

“Our new forklift has everything our customers expect from a Toyota including superior design and ergonomics, and low cost of ownership,” said Bob Bosworth, Vice President of Sales and Marketing. “And now our customers can enjoy the added benefits of improved efficiency, productivity and stability.”

“Our dealers are genuinely excited by the changes we’ve made to the 3-Wheel Electric and we have assured them that this is the best forklift in its class,” said Cesar Jimenez, Director of Product Planning, Technical Services and Warranty. “They can’t wait to share this product with their customers.”

Toyota’s new 3-Wheel Electric forklift is available to order today with first customer shipments in mid-September. Click here to view a video of Toyota’s new and improved 3-Wheel Electric forklift.

About Toyota Industrial Equipment

Proudly manufactured in the United States, Toyota Industrial Equipment offers a full line of material handling solutions including forklifts, automated guided vehicles, fleet management services and tow tractors. Toyota’s commitment to quality, reliability and customer satisfaction, the hallmark of the Toyota Production System, extends throughout more than 220 locations in North America. For more information, visit

Eric Langlois Promoted to Service Manager of Brodie's Lawrence Branch


We are pleased to announce that Eric Langlois has been promoted to Service Manager of our Lawrence Branch.

Eric has grown with Brodie into this role from his experience in our Parts Department, to Shop Technician and most recently, Road Technician. 

We wish Eric all the best and are confident that he will excel in his new position.

Tom Murphy Named

2014 Equipment Salesman of the Year

At Brodie's recent Sales Awards Banquet held in Boston, Tom Murphy came away the 2014 Equipment Salesman of the Year. Well deserved.

Tom has developed a high level of success in one of the toughest territories - Boston - and continues to provide valuable solutions to his client base. He is committed to getting the job done at all costs and is well recognized by his peers. 

Congratulations, Tom!!!

Alex Ferraro Named

2014 CSS Salesman of the Year

Congratulations, Alex, for being named CSS Salesman of the Year at Brodie's recent Sales Award banquet in Boston.

Alex was recognized for his outstanding commitment to customer service as well as Aftermarket Sales numbers.

Congratulations, Alex!

Brodie Toyota-Lift is Awarded Toyota’s Highest Honor - 
THE PRESIDENT'S AWARD - for the 11th Straight Year!!

Recipients of the 2014 Toyota President's Award

Brodie Toyota-Lift is proud to announce that we have once again been awarded the highly esteemed Toyota President’s Award – for the 11th year running!!

Each year, Toyota Material Handling U.S.A. (TMHU) honors its top dealers with the prestigious award, in recognition of excellence in parts and equipment sales, service, customer satisfaction and overall dealership operations.

Congratulations, Tina Burns, For Being Recognized as VOC Coordinator of the Year - For the 4th Straight Year!!

Our sincere congratulations and appreciation go out to Tina for continuing to make customer satisfaction a top priority through the Voice of the Customer (VOC) program.

Toyota Material Handling USA’s (TMHU) dedicated customer service program, Voice of the Customer, has helped to make Toyota forklifts the number one lift truck in North America.  The VOC program grants us insight into your Toyota experience as well as your experience with Brodie Toyota-Lift's client-satisfaction.

Within a year of purchasing a Toyota lift truck, our customers receive three sets of surveys that provide the perfect opportunity to tell us how we’re doing in terms of sales and delivery, service and parts, and overall product experience.

Taking a moment with these surveys is a great time to reflect upon what your Toyota forklift has helped you to achieve, how Brodie Toyota-Lift has helped you get there, how we can continue to serve you and whether there have been any setbacks along the way.

Both Brodie and Toyota place the utmost stock in your satisfaction. We want to know if you have any issues, and we delight in hearing when things are going well for you.  As a customer at Brodie Toyota-Lift, our VOC Coordinator, Tina, asks for a small time commitment as you complete a brief survey. It is an opportunity to look back on an investment you’ve made, upon which your company’s productivity hinges.  It’s imperative that we continue to get it right for our customers, which is why we love the VOC program.

So, to our existing customers, please watch for incoming surveys from Tina.  If we haven’t had the pleasure of meeting, contact us today!  We look forward to hearing from you!

Brodie is Proud to Announce That We Are Now an Authorized Kalmar Ottawa Yard Tractor Dealer


Since 1958, Kalmar Ottawa terminal tractors have been the “gold standard” in trailer moving solutions for warehouse and distribution operations, ports, and rail terminals in North America. Regarded for their excellent durability, operator comfort, service ease and latest generation engines, featuring the cleanest in engine technology, all are built at the US manufacturing plant in Ottawa, Kansas.

Over 55,000 Kalmar Ottawa trucks have been produced, which is more than twice the production volume of all North American terminal tractor competitors combined.

As the world’s leader in terminal tractors offering the most comprehensive range of models for warehouse and distribution operations, ports and rail terminals, the company’s commitment to continuous product development has resulted in many industry firsts.

Besides being the original manufacturer of terminal tractors, Kalmar Ottawa was the first to offer machines with an automatic transmission, a rear door entry, integral air conditioning units, power cab tilt and ABS brake systems. Kalmar Ottawa terminal tractors were also the first on the market to receive DOT/EPA certification – a paramount classification for distribution and industrial customers whose operation entails shunting trailers between yards via public streets and roadways.

An expanding portfolio of eco-friendly Kalmar Ottawa terminal tractors including machines powered by CNG (Compressed Natural Gas) and LNG (Liquefied Natural Gas) are also available.

For more information, please visit our Kalmar/Ottawa page, or call or visit one of our 3 Massachusetts locations.


    Brodie Toyota-Lift is Hiring!

Brodie Toyota-Lift is seeking individuals who share our drive for success to join our dynamic team. We are always looking for qualified, trained and professional personnel who are skilled and experienced. We are currently welcoming applications for the following positions:

  • Technicians – All locations. Experience preferred. General mechanical knowledge necessary. Tools required.
  • Operator Training Instructor - Servicing Multiple Locations

The following are just some of the reasons why Brodie Toyota-Lift is an Employer of Choice and why YOU should consider a Career at Brodie Toyota-Lift:

  • We are the only Toyota Material Handling Dealer in the Country to win 10 consecutive President's Awards (Toyota's Highest Honor)
  • You will represent the Toyota Brand - the #1 Forklift Manufacturer in the World
  • We have 3 convenient locations in Massachusetts - Lawrence, Sharon and Shrewsbury
  • Our road technicians work out of their own Company-provided Service Van (gas card and toll transponder included)
  • Competitive salaries and opportunity for advancement - Gold, Silver, Bronze training certification program and technical Certification level upgrades available
  • Comprehensive benefits package
    • Healthcare and Dental insurance
    • Company-paid Life insurance
    • Employer funded Pension plan
    • 401K
    • Up to 4 weeks vacation
    • 10 paid Holidays
  • Annual Tool reimbursement program and other incentive programs

Please visit our Careers Page to learn more about why Brodie Toyota-Lift is an Employer of Choice and to learn about other great employment opportunites that we have to offer. Use our convenient online application while you are there!  

Toyota Genuine Parts ONCE AGAIN Rank Highest in all Catagories of Forklift Parts Survey

COLUMBUS, Ind. – (October 23, 2014) – Toyota Material Handling, U.S.A, Inc. (TMHU) announced Toyota Genuine Parts ranked highest against competing brands for another consecutive year in the 2014 Lift Truck Parts Study.*

Hundreds of material handling professionals participated in the survey and rated Toyota’s products the highest based on Best Quality, Durability, Reliability, and Value for the Money for forklift parts. These four categories were also ranked as the most significant characteristics when evaluating forklift parts for purchase.

Conducted by Peerless Research Group, the annual survey examines what professionals in the material handling industry perceive as the most important qualities and considerations for forklift parts purchases. The study also determines which brands have the best reputation in various categories.

“Over the years, Toyota has proven time and again a strong commitment and dedication to producing the highest quality parts and accessories,” said Terry Rains, vice president of aftermarket sales for TMHU. “As the survey highlights, we strive to provide our customers with first-rate parts to maximize productivity and deliver a strong return on investment.”

Responses were collected from more than 200 readers of Modern Materials Handling magazine who are personally involved in purchasing and evaluating forklifts and forklift accessories. The majority of participants were corporate managers, plant managers, and distribution center or warehouse managers, in a broad spectrum of industries including automotive, food and beverage, fabricated metals, industrial machinery and more.

*Lift Truck Parts Study conducted by Peerless Research Group in 2014.

About Peerless Media and Peerless Research Group

Peerless Media produces industry-leading publications and websites – Modern Materials Handling, Logistics Management, Supply Chain Management Review and Material Handling Product News – for the supply chain, logistics and materials handling markets. As a division of Peerless Media, Peerless Research Group specializes in marketing and media research solutions for materials handling, logistics and supply chain marketers.

Toyota Ranks Number One Forklift Supplier Worldwide for the 12th Consecutive Year, Widens Gap

COLUMBUS, Ind., (September 30, 2014) – For the 12th consecutive year, Toyota achieved the top position as the world’s largest lift truck supplier in Modern Materials Handling’s Annual Top 20 list. Toyota reported $7.7 billion in worldwide sales revenue for fiscal year 2013, a 26 percent increase over the second largest global forklift supplier on the list.

To qualify for Modern’s annual Top 20 lift truck suppliers list, companies must manufacture and sell forklifts in at least one of the Industrial Truck Association’s seven truck classes, which includes a variety of electric and internal combustion forklifts. Rankings are based on worldwide revenue from powered industrial trucks during each company’s most recent fiscal year.

“Thanks to the support of Toyota’s loyal customers, a dedicated team of associates and a great network of dealers, Toyota has achieved this distinctive ranking once again,” said Jeff Rufener, president of Toyota Material Handling, U.S.A., Inc. “Delivering on our philosophy of ‘kaizen’or continuous improvement, Toyota remains committed to pushing forward new product design and technology to support our customers’ material-handling needs.”

Toyota continues to improve the material-handling process and enhance the end-user experience with new equipment and innovations, including: the recent introduction of the new 8-Series Electric Stand-Up Rider Counterbalance forklifts, an extended hand pallet jack line with 10 specialty models to provide one of the most comprehensive offerings of pallet jacks in the industry, and Toyota’s 8-Series forklift line with new large-capacity models and two new engines.

See more at:


Introducing Toyota's New 8-Series Stand-up

The new all-AC powered 8-Series Stand-up rider maximizes operator comfort and safety while maximizing performance and warehouse utilization. Mast tilt centering, cornering speed control and anti-stall protection are just a few of the features that make this new stand-up one of the safest and most productive models in the fleet.

Click below to:

Learn more about the new Stand-up
See video of it in action
Contact us for more information and a quote


For 10 Consecutive Years, Toyota Forklifts Rank #1 for Quality, Value and Lowest Cost of Ownership in Peerless Research Study

IRVINE, Calif., (July 22, 2014) – Toyota Material Handling U.S.A., Inc.’s (TMHU) lift trucks ranked number one for the tenth year in a row for quality, value and lowest cost of ownership.. In a recent study conducted by Peerless Research Group the respondents in the survey were remarkably satisfied with Toyota’s durability, longevity, reliability and value for the investment.

“We have ten Toyota trucks with over 20,000 hours each and they are still running with excellent run time and minimal down time,” said a survey respondent. Another responded “A regular preventative maintenance plan is all we have needed to keep our Toyota fleet running.”

Peerless Research Group surveyed 380 qualified respondents involved in the purchasing of material handling equipment. Respondents represented companies from a wide range of industries including: food and beverages; automotive and transportation; and fabricated metals and industrial machinery.

See more at:

Here We Grow Again!

Service Techs Wanted

click link above for details


Toyota Material Handling Announces Support for Inaugural National Forklift Safety Day


Top Manufacturer Rallies to Increase Awareness of the Importance of Forklift Safety


WASHINGTON, D.C. & COLUMBUS, Ind. – (June 2, 2014) – In an effort to increase awareness of the importance of forklift safety, Toyota Material Handling, U.S.A., Inc. (TMHU), the nation’s leading forklift supplier, announced its proud support of the inaugural National Forklift Safety Day.


Sponsored by the Industrial Truck Association (ITA), National Forklift Safety Day serves as a focal point for manufacturers to highlight the safe use of forklifts and the importance of operator training. It also provides an opportunity for the industry to educate customers, policymakers and the administration on forklift operating safety practices.


Toyota executives will participate in discussions taking place June 10, 2014 at the Hyatt Capitol Hill located at 400 New Jersey Avenue, NW, Washington, D.C. “At Toyota, we are committed to improving forklift safety by developing innovative lift truck safety features like Toyota’s System of Active StabilityTM, which reduces the likelihood of forklift turnovers,” said Jeff Rufener, President of TMHU. “We are proud to participate in National Forklift Safety Day and applaud the work of the ITA to raise awareness of the importance of forklift safety, maintenance and operator training.”


Powered industrial trucks, or forklifts, originated in the United States in 1917. Since then, annual sales have grown to nearly 190,000 in the U.S. alone. Forklifts are used to move and lift materials and offer load capacities from a few thousand pounds up to 180,000 lbs.


Operator safety training is a key element in forklift safety as:

• 70 percent of all industrial accidents are operator induced (National Safety Council)


• Effective training may reduce accident rate by 25 to 30 percent (OSHA)


• After training lift truck operators, OSHA found a 61 percent improvement in operator performance scores.


Brodie Toyota-Lift wants to help you get OSHA compliant as effectively and affordably as possible. We offer a variety of comprehensive safety training options that cover all types of material handling equipment and can provide a tailor-made program to fit your needs.


For more information, or to schedule training, please contact:

Tim Wilder

Tel (978) 682-6300

Cell (978) 360-1240

Fax (508) 845-8091


National Forklift Safety Day will continue on the second Tuesday of June each year. This timing coincides with the National Safety Council’s designation of June as National Safety Month. For the latest information on forklift safety, please visit OSHA’s website.

Toyota 8-Series forklifts honored with Plant Engineering’s Product of the Year award.

COLUMBUS, Ind. - (April 7, 2014) - Toyota Material Handling, U.S.A., Inc. (TMHU), the supplier of the number one selling lift truck in North America, took home honors in Plant Engineering magazine's annual "Product of the Year" awards program for three of the company's 8-Series forklift models. Toyota's 8-Series large capacity diesel 8,000-17,500 lb., along with the company's 8-Series large capacity gasoline forklifts and 8-Series paper roll special models combined, received the bronze award in the Material Handling Systems category.

Recognizing innovation in manufacturing products, the annual "Product of the Year" program is now in its 26th year. According to the publication, this award sets the manufacturing and engineering industry standard for new product innovation.

Award recipients are determined based on votes received from the qualified subscribers of Plant Engineering magazine, whose readers include plant managers and plant engineers. This achievement was formally acknowledged at the 2014 Engineering Awards in Manufacturing dinner, hosted by CFE Media LLC, publisher of Plant Engineering, in Chicago on March 31, 2014.

"We are pleased that Toyota's lift trucks have been recognized for product innovation and their role in helping plant managers improve efficiency and increase productivity," said Jeff Rufener, President of TMHU. "As a reader-based award, we are especially honored that Plant Engineering's audience of qualified professionals voted for Toyota's lift trucks as their preferred product of choice."

Toyota's Award-Winning Lift Trucks

Toyota's latest 8-Series large capacity lift truck line of cushion and pneumatic tire models are powered by two new Toyota-designed and built 4-cylinder, high-performance engines.

Designed for customers in both indoor and outdoor applications like the paper, lumber and concrete industries, and large distribution centers needing to move heavy loads, the 8-Series line-up honored includes 8,000 to 17,500 lb. pneumatic models with diesel, LPG, gasoline and dual fuel engines, along with cushion LPG-powered models with 8,000 to 15,500 lb. lifting capacities. Thanks to new engineering design advancements, Toyota's 8-Series engines provide the same or greater horsepower and torque as an inline 6-cylinder engine, while achieving gToyota 8-Series forklifts honored with Plant Engineering’s Product of the Year award.reater fuel savings.

In addition, Toyota took a bronze award for its 12,000 lb. paper roll special model lift truck option. To meet the paper industry's need for reduced paper roll handling damage with maximum efficiency, Toyota offers factory-installed paper roll clamps that are available in a wide range of configurations to handle multiple diameters, weights and types of paper.





COLUMBUS, Ind. – (May 27, 2014) – For the fourth consecutive year Toyota Material Handling, U.S.A., Inc. (TMHU), the nation’s leading forklift supplier, ranked number one in safety, fewest safety-related incidents and most affordable to maintain in terms of safety in a study conducted by Peerless Research Group on Lift Truck Safety.

“Toyota is committed to the issue of safety. Toyota’s forklifts offer a number of ergonomic, productivity and durability features, and most importantly, the industry’s leading safety technology Toyota’s System of Active Stability,” said Jeff Rufener, president of TMHU. “We are proud our forklifts consistently rank highest in safety.”

The study was conducted with qualified readers of Modern Materials Handling magazine to better understand and track which lift truck safety factors are most important and which companies are regarded as manufacturers of the safest lift trucks. Those surveyed were selected from subscribers who are involved in the use, evaluation and purchase of lift trucks and lift truck accessories.

Toyota Enhances Hand Pallet Truck Line

10 Models & Specialty Applications Offered to Provide One of the Most Comprehensive Pallet Jack Lines in the Industry

COLUMBUS, Ind., (Feb. 25, 2014) – Toyota Material Handling, U.S.A, Inc. (TMHU), supplier of the number-one selling brand of lift trucks in North America, announced the company enhanced its hand pallet truck offering. Toyota now offers 10 specialty models - ranging from an ultra-low profile to a heavy duty load capacity options - to provide one of the most comprehensive offerings of pallet jacks in the industry. The rugged line is well-suited to meet the demands of general warehousing and storage, retail operations and third party logistics providers, including food and beverage suppliers.

“Toyota's full line of hand pallet trucks offer a material handling solution that delivers performance, productivity and operator comfort - all designed to save our customers valuable time and money," said Bob Bosworth, Vice President of Sales and Marketing of TMHU. “With a diverse product range backed by Toyota’s signature quality, durability and reliability, our customers have a full range of options to select a hand pallet truck that fits their specific material handling needs.”

For added strength and stability, Toyota offers hand pallet truck options that feature a one-piece, leak-proof hydraulic pump and reinforced frame. In addition, Toyota’s hand pallet trucks are backed with a competitive product warranty.

Toyota Low Profile Hand Pallet Truck

Toyota’s full range of unique hand pallet trucks provide long or short fork lengths, narrow or wider fork frames and different lowered fork heights to suit a customer’s application. The line-up includes:
  • Unique Fork Frame Sizes – Toyota offers a specialty model suitable for non-standard pallets, skids and containers used in manufacturing, retail, transportation and warehouse environments. Available with a 5,500 lb. load capacity, the pallet truck offers a standard 3-inch lowered height and 36-, 60-, 72- and 96-inch fork lengths.
  • Low/Ultra-low Fork Profile – Designed for low clearance openings, two models are available: the low and ultra-low profile hand pallet trucks, each with a 5,000 lb. load capacity. Featuring a 2-inch or 1.38-inch lowered fork height, and supported by solid steel load rollers, the models are ideal for extra low profile skids, pallets or machinery pallets.
  • 4-Way Pallet Entry – The 4-Way Entry pallet truck supports operators who need to easily access their load in all four directions and offers a 5,000 lb. load capacity. With a 2-inch or 1 3/4-inch lowered fork height, the 4-Way Entry hand pallet truck gives the operator more pallet handling diversity and is ideal for retail or warehouse environments that need to optimize valuable space.

Toyota Heavy Duty Load Capacity

For extreme work environments, Toyota offers a specialty hand pallet truck providing 8,000 pounds of maximum load capacity. For added durability, operators can leverage the heavy duty chassis with structural channel forks and solid steel wheels and rollers.






Pallet Truck Supports Operations in Multiple Environments

Toyota’s hand pallet truck line is ideally suited for customers who move materials in and out of: cold storage facilities; chemical and salt and brine industries; or in areas where frequent wash down is required to remove contaminants.

To support work in these harsh environments, Toyota offers two models:

  • A Galvanized/Zinc-Coated hand pallet truck with 5,500 lb. load capacity; and
  • A Complete Stainless-Steel model with 4,400 lb. load capacity.




New Innovations for Specialty Applications

Providing alternative solutions out of necessity or continuous improvement is a critical role for the material handling professional. The special application hand pallet truck product range offers new innovative solutions to replace older or outdated equipment.

Options include:

  • A Power Start-Assist Model – boasting a 5,000 lb. load capacity, the hand pallet truck is suitable for ergonomically sensitive applications. The truck’s pump handle works to propel the load forward or reverse, and reduces the operator’s required force to start and maintain load movement.
  • Motorized Drive/Manual Lift – with a 2,200 lb. load capacity, the hand pallet truck supports light duty pallet movement and maneuverability. The 24V DC power drive unit leverages two 12V DC batteries and features an onboard automatic charger.
  • Mobile Weigh Scale – combining a weighing system with the mobility of a hand pallet truck, this model is designed for shipping and receiving applications where documenting inventory is key. The 4,400 lb. load capacity model features an integrated display and control module and provides 35 hours of power.
  • Skid Lifter – available in a 12V DC-powered electric or manual option, this model offers an ergonomic portable positioning and lifting solution. With 3,000 lb. of load capacity, Toyota provides a 31.5-inch raised lift height and, when lowered, boasts a low profile with a 3.25-inch fork height.

Toyota Named Green Supply Chain Partner

IRVINE, Calif., (August 14, 2013) – Toyota Material Handling, U.S.A., Inc. (TMHU) today announced it has been named to Inbound Logistics’ list of 2013 Green Supply Chain Partners. The company was chosen in part for its environmentally friendly solutions, green manufacturing process and continued dedication to supply chain sustainability. This is the fifth year TMHU has been named to the list – every year since the award’s inception.

“The Green Supply chain list honors companies that have made sustainability a priority, and continue to push the needle in terms of innovation and execution,” explained Felecia Stratton, editor for Inbound Logistics. “Toyota, for a fifth consecutive year, was recognized for creating an organizational culture where sustainability permeates all aspects of its manufacturing processes, extending to its suppliers as well.”

“Toyota operates under a global earth charter that promotes environmental responsibility throughout our entire company,” Jeff Rufener, president of TMHU said. “At every stage of the production cycle – from raw materials and parts procurement to manufacturing and recycling – Toyota minimizes the environmental impact of every product.”

The Green 75 feature is designed to provide decision support for Inbound Logistics’ readers who seek to do business with sustainable providers. To be eligible for the ranking, companies must provide logistics services with an emphasis on eco-friendly solutions.


High-Performance Toyota-Built Engine Achieves Up to 30% Fuel Savings Over Previous Models, Meets EPA Tier-4 Final Emissions Standards

Toyota’s 8-Series lift trucks offer a range of lifting capacities from 8,000 to 17,500 lbs

IRVINE, Calif. – (July 15, 2013) –Toyota Material Handling, U.S.A., Inc. (TMHU), the supplier of the number one selling lift truck in North America, unveiled its 8-Series large capacity lift truck line of cushion and pneumatic tire models powered by two new Toyota-designed and built 4-cylinder, high-performance engines.

Designed for customers in both indoor and outdoor applications like the paper, lumber and concrete industries, and large distribution centers needing to move heavy loads, the 8-Series line-up now includes 8,000 to 17,500 lb. pneumatic models with diesel, LPG, gasoline and dual fuel engines, along with cushion LPG-powered models with 8,000 to 15,500 lb. lifting capacities. In addition, Toyota is introducing a 12,000 lb. paper roll special model to meet the challenges faced by the paper industry in moving paper rolls. Read More

Toyota Launches 8-Series Lift Truck Line for Pulp & Paper Industry

Heavy-Duty Lift Trucks Engineered to Handle Rigorous Work Environments; Built to Meet Unique Paper Roll Applications

IRVINE, Calif. – (July 15, 2013) –Toyota Material Handling, U.S.A., Inc. (TMHU), the supplier of the number one selling lift truck in North America, unveiled new 8-Series lift trucks designed to meet the tough applications associated with the pulp and paper industry. The new lift trucks, which offer 8,000 – 15,500 lbs. lifting capacities, also include a new 12,000 lb. standard counterweight, box car and paper roll special option. Powering the new lift trucks is a newly designed and advanced 3.7-liter, 4-cylinder, high performance engine built by Toyota Industries Corporation (TICO), the manufacturer of more than 15 million high-quality engines.

“Toyota’s new 8-Series lift trucks are the culmination of years of engineering excellence and the integration of the latest technology to help our paper handling customers maintain a competitive edge in their demanding work environments,” said Jeff Rufener, president of TMHU. “For this product introduction, our engineers took a ‘no-holds barred’ approach to deliver a powerful Toyota-engineered lift truck with the durability needed in the paper and pulp industry.” Read More

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