Brodie Toyota-Lift Massachusetts Forklift & Lift Truck Dealer - Material Handling Equipment Sales, Toyota, Hoist, Manitou, E-Z Go, Columbia ParCar | Brodie Toyota-Lift
Online Catalog
Credit App
About Us
Privacy Policy
Terms of Use

Giving Veterans a Lift

Click to Download
Free Safety Posters

     Loading Flash Player......



Brodie Toyota-Lift is proud to be the recipient of the prestigious President's Award - Toyota's highest honor - for 10 consecutive years.


From forklifts and boom trucks to rail car movers and personnel carriers, Brodie Toyota-Lift offers a complete line of material handling, industrial and warehousing equipment. We look forward to sharing our award-winning service with you.


WOW!! 0% for up to 36 Months!!

Toyota Walkie and Rider Electric Pallet Jacks

Right Now through December 31, Toyota Financial Services is providing for 0% financing for up to 36 months on its line up of 8HBW and 8HBE electric walkie and rider pallet jacks.

Make your best deal now, then add to the savings with free financing. Learn more about the 8HBE and 8HBW, then Contact Us Here for a quote. Or give us a call at 888-718-6629.

Introducing Toyota's New 8-Series Stand-up

The new all-AC powered 8-Series Stand-up rider maximizes operator comfort and safety while maximizing performance and warehouse utilization. Mast tilt centering, cornering speed control and anti-stall protection are just a few of the features that make this new stand-up one of the safest and most productive models in the fleet.

Click below to:

Learn more about the new Stand-up
See video of it in action
Contact us for more information and a quote


For 10 Consecutive Years, Toyota Forklifts Rank #1 for Quality, Value and Lowest Cost of Ownership in Peerless Research Study

IRVINE, Calif., (July 22, 2014) – Toyota Material Handling U.S.A., Inc.’s (TMHU) lift trucks ranked number one for the tenth year in a row for quality, value and lowest cost of ownership.. In a recent study conducted by Peerless Research Group the respondents in the survey were remarkably satisfied with Toyota’s durability, longevity, reliability and value for the investment.

“We have ten Toyota trucks with over 20,000 hours each and they are still running with excellent run time and minimal down time,” said a survey respondent. Another responded “A regular preventative maintenance plan is all we have needed to keep our Toyota fleet running.”

Peerless Research Group surveyed 380 qualified respondents involved in the purchasing of material handling equipment. Respondents represented companies from a wide range of industries including: food and beverages; automotive and transportation; and fabricated metals and industrial machinery.

See more at:

Here We Grow Again!

Service Techs Wanted

click link above for details


Toyota Material Handling Announces Support for Inaugural National Forklift Safety Day


Top Manufacturer Rallies to Increase Awareness of the Importance of Forklift Safety


WASHINGTON, D.C. & COLUMBUS, Ind. – (June 2, 2014) – In an effort to increase awareness of the importance of forklift safety, Toyota Material Handling, U.S.A., Inc. (TMHU), the nation’s leading forklift supplier, announced its proud support of the inaugural National Forklift Safety Day.


Sponsored by the Industrial Truck Association (ITA), National Forklift Safety Day serves as a focal point for manufacturers to highlight the safe use of forklifts and the importance of operator training. It also provides an opportunity for the industry to educate customers, policymakers and the administration on forklift operating safety practices.


Toyota executives will participate in discussions taking place June 10, 2014 at the Hyatt Capitol Hill located at 400 New Jersey Avenue, NW, Washington, D.C. “At Toyota, we are committed to improving forklift safety by developing innovative lift truck safety features like Toyota’s System of Active StabilityTM, which reduces the likelihood of forklift turnovers,” said Jeff Rufener, President of TMHU. “We are proud to participate in National Forklift Safety Day and applaud the work of the ITA to raise awareness of the importance of forklift safety, maintenance and operator training.”


Powered industrial trucks, or forklifts, originated in the United States in 1917. Since then, annual sales have grown to nearly 190,000 in the U.S. alone. Forklifts are used to move and lift materials and offer load capacities from a few thousand pounds up to 180,000 lbs.


Operator safety training is a key element in forklift safety as:

• 70 percent of all industrial accidents are operator induced (National Safety Council)


• Effective training may reduce accident rate by 25 to 30 percent (OSHA)


• After training lift truck operators, OSHA found a 61 percent improvement in operator performance scores.


Brodie Toyota-Lift wants to help you get OSHA compliant as effectively and affordably as possible. We offer a variety of comprehensive safety training options that cover all types of material handling equipment and can provide a tailor-made program to fit your needs.


For more information, or to schedule training, please contact:

Tim Wilder

Tel (978) 682-6300

Cell (978) 360-1240

Fax (508) 845-8091


National Forklift Safety Day will continue on the second Tuesday of June each year. This timing coincides with the National Safety Council’s designation of June as National Safety Month. For the latest information on forklift safety, please visit OSHA’s website.

Toyota 8-Series forklifts honored with Plant Engineering’s Product of the Year award.

COLUMBUS, Ind. - (April 7, 2014) - Toyota Material Handling, U.S.A., Inc. (TMHU), the supplier of the number one selling lift truck in North America, took home honors in Plant Engineering magazine's annual "Product of the Year" awards program for three of the company's 8-Series forklift models. Toyota's 8-Series large capacity diesel 8,000-17,500 lb., along with the company's 8-Series large capacity gasoline forklifts and 8-Series paper roll special models combined, received the bronze award in the Material Handling Systems category.

Recognizing innovation in manufacturing products, the annual "Product of the Year" program is now in its 26th year. According to the publication, this award sets the manufacturing and engineering industry standard for new product innovation.

Award recipients are determined based on votes received from the qualified subscribers of Plant Engineering magazine, whose readers include plant managers and plant engineers. This achievement was formally acknowledged at the 2014 Engineering Awards in Manufacturing dinner, hosted by CFE Media LLC, publisher of Plant Engineering, in Chicago on March 31, 2014.

"We are pleased that Toyota's lift trucks have been recognized for product innovation and their role in helping plant managers improve efficiency and increase productivity," said Jeff Rufener, President of TMHU. "As a reader-based award, we are especially honored that Plant Engineering's audience of qualified professionals voted for Toyota's lift trucks as their preferred product of choice."

Toyota's Award-Winning Lift Trucks

Toyota's latest 8-Series large capacity lift truck line of cushion and pneumatic tire models are powered by two new Toyota-designed and built 4-cylinder, high-performance engines.

Designed for customers in both indoor and outdoor applications like the paper, lumber and concrete industries, and large distribution centers needing to move heavy loads, the 8-Series line-up honored includes 8,000 to 17,500 lb. pneumatic models with diesel, LPG, gasoline and dual fuel engines, along with cushion LPG-powered models with 8,000 to 15,500 lb. lifting capacities. Thanks to new engineering design advancements, Toyota's 8-Series engines provide the same or greater horsepower and torque as an inline 6-cylinder engine, while achieving gToyota 8-Series forklifts honored with Plant Engineering’s Product of the Year award.reater fuel savings.

In addition, Toyota took a bronze award for its 12,000 lb. paper roll special model lift truck option. To meet the paper industry's need for reduced paper roll handling damage with maximum efficiency, Toyota offers factory-installed paper roll clamps that are available in a wide range of configurations to handle multiple diameters, weights and types of paper.




COLUMBUS, Ind. – (May 27, 2014) – For the fourth consecutive year Toyota Material Handling, U.S.A., Inc. (TMHU), the nation’s leading forklift supplier, ranked number one in safety, fewest safety-related incidents and most affordable to maintain in terms of safety in a study conducted by Peerless Research Group on Lift Truck Safety.

“Toyota is committed to the issue of safety. Toyota’s forklifts offer a number of ergonomic, productivity and durability features, and most importantly, the industry’s leading safety technology Toyota’s System of Active Stability,” said Jeff Rufener, president of TMHU. “We are proud our forklifts consistently rank highest in safety.”

The study was conducted with qualified readers of Modern Materials Handling magazine to better understand and track which lift truck safety factors are most important and which companies are regarded as manufacturers of the safest lift trucks. Those surveyed were selected from subscribers who are involved in the use, evaluation and purchase of lift trucks and lift truck accessories.


Back row: Brian Hull of Hull Toyota Lift; Kirt Little of Southwest Material Handling, Inc.; Ken Townsend of Toyota Lift of South Texas; Russ Sharpe of Allied Toyotalift; Larry McKevitt of Summit ToyotaLift; Ron McCluskey of Brodie Toyota-Lift; Lee Smith of Toyota Forklifts of Atlanta; John Scheunemann of Toyota-Lift of Minnesota; Scott Plummer of W.D. Matthews Machinery Co.; and Richard Sinclair of Jefferds Corporation.

Front Row (L to R): Al Rawson of Atlas Toyota Material Handling; David Graffy of ProLift Industrial Equipment; Anika Conger-Capelle of Conger Toyotalift; Shankar Basu of Toyota-Lift of Los Angeles; and Joe Clark of The Lilly Company.

COLUMBUS, Ind. (April 2, 2014) - Toyota Material Handling, U.S.A., Inc. (TMHU) recently announced the 2013 winners of its prestigious President's Award. TMHU selects its top dealers, representing approximately the top 20 percent of the dealer body, each year from its North American network of dealers, recognizing them for demonstrating excellence in parts, service and equipment sales, customer satisfaction and overall dealership operations. This year, 15 winners earned the coveted award and were acknowledged at Toyota's National Dealer Meeting in Palm Springs at the La Quinta Resort & Club.

"Toyota's President Award represents the highest caliber of work performed on behalf of our distinguished network body," said Jeff Rufener, president of TMHU. "We congratulate this year's President's Award winners for their ongoing commitment to delivering excellence in sales, customer service and aftermarket support."

The 2013 honorees are:

  • Allied Toyotalift , Knoxville, Tenn. - Russ Sharpe
  • Atlas Toyota Material Handling , Schiller Park, Ill. - Al Rawson
  • Brodie Toyota-Lift , Lawrence, Mass. - Ron McCluskey
  • Conger Toyotalift , Green Bay, Wis. - Anika Conger-Capelle
  • Hull Toyota Lift , Elkhart, Ind. - Robert Hull and Brian Hull
  • Jefferds Corporation , St. Albans, W.Va. - Richard Sinclair
  • ProLift Industrial Equipment, Louisville, Ky. - David Graffy
  • Southwest Material Handling, Inc. , Mira Loma, Calif. - Kirt Little
  • Summit ToyotaLift, North Haven, Conn. - Lawrence T. McKevitt
  • The Lilly Company, Memphis, Tenn. - Joe Clark
  • Toyota Forklifts of Atlanta, Scottdale, Ga. - Lee Smith
  • Toyota-Lift of Los Angeles, Santa Fe Springs, Calif. - Shankar Basu
  • Toyota-Lift of Minnesota, Brooklyn Park, Minn. - Les Nielsen
  • Toyota Lift of South Texas, San Antonio, Texas - Leslie Doggett and Ken Townsend
  • W.D. Matthews Machinery Co., Auburn, Maine - Scott B. Plummer

The President's Award, TMHU's highest honor, has been awarded to select dealers since its inception in 1990 to acknowledge their outstanding business accomplishments. To demonstrate the company's appreciation, each President's Award recipient received an exquisite Tiffany & Co. crystal award. TMHU also is hosting a trip to Costa Rica for the award recipients. - See more at:


Peter Coward is Brodie Toyota-Lift's Salesman of the year!

David Carter (R) presents Peter Coward (L) with Brodie's Salesman of the Year award.

Rick Agostinelli is Brodie Toyota-Lift's CSS Salesman of the Year!

David Doane (R) presents Rick Agostinelli (L) with Brodie's CSS Salesman of the Year award.

Toyota Enhances Hand Pallet Truck Line

10 Models & Specialty Applications Offered to Provide One of the Most Comprehensive Pallet Jack Lines in the Industry

COLUMBUS, Ind., (Feb. 25, 2014) – Toyota Material Handling, U.S.A, Inc. (TMHU), supplier of the number-one selling brand of lift trucks in North America, announced the company enhanced its hand pallet truck offering. Toyota now offers 10 specialty models - ranging from an ultra-low profile to a heavy duty load capacity options - to provide one of the most comprehensive offerings of pallet jacks in the industry. The rugged line is well-suited to meet the demands of general warehousing and storage, retail operations and third party logistics providers, including food and beverage suppliers.

“Toyota's full line of hand pallet trucks offer a material handling solution that delivers performance, productivity and operator comfort - all designed to save our customers valuable time and money," said Bob Bosworth, Vice President of Sales and Marketing of TMHU. “With a diverse product range backed by Toyota’s signature quality, durability and reliability, our customers have a full range of options to select a hand pallet truck that fits their specific material handling needs.”

For added strength and stability, Toyota offers hand pallet truck options that feature a one-piece, leak-proof hydraulic pump and reinforced frame. In addition, Toyota’s hand pallet trucks are backed with a competitive product warranty.

Toyota Low Profile Hand Pallet Truck

Toyota’s full range of unique hand pallet trucks provide long or short fork lengths, narrow or wider fork frames and different lowered fork heights to suit a customer’s application. The line-up includes:
  • Unique Fork Frame Sizes – Toyota offers a specialty model suitable for non-standard pallets, skids and containers used in manufacturing, retail, transportation and warehouse environments. Available with a 5,500 lb. load capacity, the pallet truck offers a standard 3-inch lowered height and 36-, 60-, 72- and 96-inch fork lengths.
  • Low/Ultra-low Fork Profile – Designed for low clearance openings, two models are available: the low and ultra-low profile hand pallet trucks, each with a 5,000 lb. load capacity. Featuring a 2-inch or 1.38-inch lowered fork height, and supported by solid steel load rollers, the models are ideal for extra low profile skids, pallets or machinery pallets.
  • 4-Way Pallet Entry – The 4-Way Entry pallet truck supports operators who need to easily access their load in all four directions and offers a 5,000 lb. load capacity. With a 2-inch or 1 3/4-inch lowered fork height, the 4-Way Entry hand pallet truck gives the operator more pallet handling diversity and is ideal for retail or warehouse environments that need to optimize valuable space.

Toyota Heavy Duty Load Capacity

For extreme work environments, Toyota offers a specialty hand pallet truck providing 8,000 pounds of maximum load capacity. For added durability, operators can leverage the heavy duty chassis with structural channel forks and solid steel wheels and rollers.

Pallet Truck Supports Operations in Multiple Environments

Toyota’s hand pallet truck line is ideally suited for customers who move materials in and out of: cold storage facilities; chemical and salt and brine industries; or in areas where frequent wash down is required to remove contaminants.

To support work in these harsh environments, Toyota offers two models:

  • A Galvanized/Zinc-Coated hand pallet truck with 5,500 lb. load capacity; and
  • A Complete Stainless-Steel model with 4,400 lb. load capacity.

New Innovations for Specialty Applications

Providing alternative solutions out of necessity or continuous improvement is a critical role for the material handling professional. The special application hand pallet truck product range offers new innovative solutions to replace older or outdated equipment.

Options include:

  • A Power Start-Assist Model – boasting a 5,000 lb. load capacity, the hand pallet truck is suitable for ergonomically sensitive applications. The truck’s pump handle works to propel the load forward or reverse, and reduces the operator’s required force to start and maintain load movement.
  • Motorized Drive/Manual Lift – with a 2,200 lb. load capacity, the hand pallet truck supports light duty pallet movement and maneuverability. The 24V DC power drive unit leverages two 12V DC batteries and features an onboard automatic charger.
  • Mobile Weigh Scale – combining a weighing system with the mobility of a hand pallet truck, this model is designed for shipping and receiving applications where documenting inventory is key. The 4,400 lb. load capacity model features an integrated display and control module and provides 35 hours of power.
  • Skid Lifter – available in a 12V DC-powered electric or manual option, this model offers an ergonomic portable positioning and lifting solution. With 3,000 lb. of load capacity, Toyota provides a 31.5-inch raised lift height and, when lowered, boasts a low profile with a 3.25-inch fork height.

Congratulations, Tina for Being Awarded VOC Coordinator of the Year - For the 3rd Year in a Row!!

Left to Right: Ron McCluskey, David Carter, Tina Burns, David Doane.


Toyota Ranked #1 World-Wide Lift Truck Supplier in the World for the Eleventh Consecutive Year!

October 3rd, 2013 - IRVINE, Calif., - For the 11th consecutive year, Toyota achieved the top ranking as the world's largest lift truck supplier in Modern Materials Handling's Annual Top 20 listing.

Toyota reported $6.88 billion in worldwide sales revenue for the 2012 fiscal year.

To qualify for Modern's annual Top 20 lift truck suppliers ranking, companies must manufacture and sell lift trucks in at least one of the Industrial Truck Association's seven truck classes, which includes a variety of electric and internal combustion lift trucks. Rankings are based on worldwide revenue from powered industrial trucks during each company's most recent fiscal year.

"Toyota sales in North America are a big contributor to Toyota's global success." said Jeff Rufener, president of Toyota Material Handling, U.S.A., Inc. "We are proud to share this honor with Toyota dealers, customers and associates around the world."

Toyota continues to push forward design advancements and industrial equipment solutions to improve the material handling process and enhance the end-user experience, including:

  • Unveiling the company's 8-Series large capacity lift truck line that offers a range of lifting capacities from 8,000 to 17,500 lbs. cushion and pneumatic tire models powered by two new Toyota-designed and built 4-cylinder, high-performance engines.

  • The introduction of a 12,000 lb. lift truck paper roll special model to meet the challenges faced by the paper industry in moving paper rolls.

  • Launching a newly enhanced website for U.S.-based dealer technician employment opportunities, as well as a brand new site for Canadian-based tech jobs provided in both English and French languages.

  • Extending of the company's philanthropic efforts to help the country's veterans by donating to various veterans programs and offering the "Giving Veterans a Lift" program.

  • Maintaining the company's commitment to preserving and improving the environment through product innovations in electric and low emission IC forklifts, zero landfill manufacturing practices implemented at Toyota Industrial Equipment Mfg., Inc. and initiatives such as donating a tree to be planted through the Arbor Day Foundation for every new 8-Series lift truck sold in 2013.

Toyota Named Green Supply Chain Partner

IRVINE, Calif., (August 14, 2013) – Toyota Material Handling, U.S.A., Inc. (TMHU) today announced it has been named to Inbound Logistics’ list of 2013 Green Supply Chain Partners. The company was chosen in part for its environmentally friendly solutions, green manufacturing process and continued dedication to supply chain sustainability. This is the fifth year TMHU has been named to the list – every year since the award’s inception.

“The Green Supply chain list honors companies that have made sustainability a priority, and continue to push the needle in terms of innovation and execution,” explained Felecia Stratton, editor for Inbound Logistics. “Toyota, for a fifth consecutive year, was recognized for creating an organizational culture where sustainability permeates all aspects of its manufacturing processes, extending to its suppliers as well.”

“Toyota operates under a global earth charter that promotes environmental responsibility throughout our entire company,” Jeff Rufener, president of TMHU said. “At every stage of the production cycle – from raw materials and parts procurement to manufacturing and recycling – Toyota minimizes the environmental impact of every product.”

The Green 75 feature is designed to provide decision support for Inbound Logistics’ readers who seek to do business with sustainable providers. To be eligible for the ranking, companies must provide logistics services with an emphasis on eco-friendly solutions.


High-Performance Toyota-Built Engine Achieves Up to 30% Fuel Savings Over Previous Models, Meets EPA Tier-4 Final Emissions Standards

Toyota’s 8-Series lift trucks offer a range of lifting capacities from 8,000 to 17,500 lbs

IRVINE, Calif. – (July 15, 2013) –Toyota Material Handling, U.S.A., Inc. (TMHU), the supplier of the number one selling lift truck in North America, unveiled its 8-Series large capacity lift truck line of cushion and pneumatic tire models powered by two new Toyota-designed and built 4-cylinder, high-performance engines.

Designed for customers in both indoor and outdoor applications like the paper, lumber and concrete industries, and large distribution centers needing to move heavy loads, the 8-Series line-up now includes 8,000 to 17,500 lb. pneumatic models with diesel, LPG, gasoline and dual fuel engines, along with cushion LPG-powered models with 8,000 to 15,500 lb. lifting capacities. In addition, Toyota is introducing a 12,000 lb. paper roll special model to meet the challenges faced by the paper industry in moving paper rolls. Read More

Toyota Launches 8-Series Lift Truck Line for Pulp & Paper Industry

Heavy-Duty Lift Trucks Engineered to Handle Rigorous Work Environments; Built to Meet Unique Paper Roll Applications

IRVINE, Calif. – (July 15, 2013) –Toyota Material Handling, U.S.A., Inc. (TMHU), the supplier of the number one selling lift truck in North America, unveiled new 8-Series lift trucks designed to meet the tough applications associated with the pulp and paper industry. The new lift trucks, which offer 8,000 – 15,500 lbs. lifting capacities, also include a new 12,000 lb. standard counterweight, box car and paper roll special option. Powering the new lift trucks is a newly designed and advanced 3.7-liter, 4-cylinder, high performance engine built by Toyota Industries Corporation (TICO), the manufacturer of more than 15 million high-quality engines.

“Toyota’s new 8-Series lift trucks are the culmination of years of engineering excellence and the integration of the latest technology to help our paper handling customers maintain a competitive edge in their demanding work environments,” said Jeff Rufener, president of TMHU. “For this product introduction, our engineers took a ‘no-holds barred’ approach to deliver a powerful Toyota-engineered lift truck with the durability needed in the paper and pulp industry.” Read More

Brodie Wins President's Award for the 9th Consecutive Year!

We’re elated to share that Toyota Material Handling, U.S.A., Inc. (TMHU) recently awarded Brodie Toyota-Lift its highest dealership honor, the President’s Award, for 2012. Brodie Toyota-Lift is one of 15 elite recipients of this distinguished award and was selected from TMHU’s network of 70 dealers and 225 dealership locations in the United States and Canada.

Brodie Toyota-Lift was recognized for demonstrating excellence in parts, service, equipment sales, customer satisfaction and overall dealership operations.

“Toyota’s President’s Awards recognize dealers that clearly exemplify top quality service, support and dedication to their customers,” said Jeff Rufener, president of TMHU. “Dealers like Brodie Toyota-Lift set the bar for industry excellence.”

We look forward to sharing our award-winning service with you.

4th of July Parade in Chatham, MA

Brodie Toyota-Lift's Delivery Truck was Dressed to Impress in This Year's Independence Day Parade.

Please Visit our Featured Articles and News Pages for More Great Info!

Here you will find a variety of Featured Articles designed to help you operate a safer, more efficient, productive and profitable materials handling processes.

Featured Manufacturers

Policies | Privacy | Terms & Conditions | Disclaimer | Site Map