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Giving Veterans a Lift



From forklifts and boom trucks to rail car movers and personnel carriers, Brodie Toyota-Lift offers a complete line of material handling, industrial and warehousing equipment. We look forward to sharing our award-winning service with you. 





Back row: Brian Hull of Hull Toyota Lift; Kirt Little of Southwest Material Handling, Inc.; Ken Townsend of Toyota Lift of South Texas; Russ Sharpe of Allied Toyotalift; Larry McKevitt of Summit ToyotaLift; Ron McCluskey of Brodie Toyota-Lift; Lee Smith of Toyota Forklifts of Atlanta; John Scheunemann of Toyota-Lift of Minnesota; Scott Plummer of W.D. Matthews Machinery Co.; and Richard Sinclair of Jefferds Corporation.

Front Row (L to R): Al Rawson of Atlas Toyota Material Handling; David Graffy of ProLift Industrial Equipment; Anika Conger-Capelle of Conger Toyotalift; Shankar Basu of Toyota-Lift of Los Angeles; and Joe Clark of The Lilly Company.

COLUMBUS, Ind. (April 2, 2014) - Toyota Material Handling, U.S.A., Inc. (TMHU) recently announced the 2013 winners of its prestigious President's Award. TMHU selects its top dealers, representing approximately the top 20 percent of the dealer body, each year from its North American network of dealers, recognizing them for demonstrating excellence in parts, service and equipment sales, customer satisfaction and overall dealership operations. This year, 15 winners earned the coveted award and were acknowledged at Toyota's National Dealer Meeting in Palm Springs at the La Quinta Resort & Club.

"Toyota's President Award represents the highest caliber of work performed on behalf of our distinguished network body," said Jeff Rufener, president of TMHU. "We congratulate this year's President's Award winners for their ongoing commitment to delivering excellence in sales, customer service and aftermarket support."

The 2013 honorees are:

  • Allied Toyotalift , Knoxville, Tenn. - Russ Sharpe
  • Atlas Toyota Material Handling , Schiller Park, Ill. - Al Rawson
  • Brodie Toyota-Lift , Lawrence, Mass. - Ron McCluskey
  • Conger Toyotalift , Green Bay, Wis. - Anika Conger-Capelle
  • Hull Toyota Lift , Elkhart, Ind. - Robert Hull and Brian Hull
  • Jefferds Corporation , St. Albans, W.Va. - Richard Sinclair
  • ProLift Industrial Equipment, Louisville, Ky. - David Graffy
  • Southwest Material Handling, Inc. , Mira Loma, Calif. - Kirt Little
  • Summit ToyotaLift, North Haven, Conn. - Lawrence T. McKevitt
  • The Lilly Company, Memphis, Tenn. - Joe Clark
  • Toyota Forklifts of Atlanta, Scottdale, Ga. - Lee Smith
  • Toyota-Lift of Los Angeles, Santa Fe Springs, Calif. - Shankar Basu
  • Toyota-Lift of Minnesota, Brooklyn Park, Minn. - Les Nielsen
  • Toyota Lift of South Texas, San Antonio, Texas - Leslie Doggett and Ken Townsend
  • W.D. Matthews Machinery Co., Auburn, Maine - Scott B. Plummer

The President's Award, TMHU's highest honor, has been awarded to select dealers since its inception in 1990 to acknowledge their outstanding business accomplishments. To demonstrate the company's appreciation, each President's Award recipient received an exquisite Tiffany & Co. crystal award. TMHU also is hosting a trip to Costa Rica for the award recipients. - See more at:



Peter Coward is Brodie Toyota-Lift's Salesman of the year!

David Carter (R) presents Peter Coward (L) with Brodie's Salesman of the Year award.


Rick Agostinelli is Brodie Toyota-Lift's CSS Salesman of the Year!

David Doane (R) presents Rick Agostinelli (L) with Brodie's CSS Salesman of the Year award. 


Toyota Enhances Hand Pallet Truck Line

10 Models & Specialty Applications Offered to Provide One of the Most Comprehensive Pallet Jack Lines in the Industry

COLUMBUS, Ind., (Feb. 25, 2014) – Toyota Material Handling, U.S.A, Inc. (TMHU), supplier of the number-one selling brand of lift trucks in North America, announced the company enhanced its hand pallet truck offering. Toyota now offers 10 specialty models - ranging from an ultra-low profile to a heavy duty load capacity options - to provide one of the most comprehensive offerings of pallet jacks in the industry. The rugged line is well-suited to meet the demands of general warehousing and storage, retail operations and third party logistics providers, including food and beverage suppliers.

“Toyota's full line of hand pallet trucks offer a material handling solution that delivers performance, productivity and operator comfort - all designed to save our customers valuable time and money," said Bob Bosworth, Vice President of Sales and Marketing of TMHU. “With a diverse product range backed by Toyota’s signature quality, durability and reliability, our customers have a full range of options to select a hand pallet truck that fits their specific material handling needs.”

For added strength and stability, Toyota offers hand pallet truck options that feature a one-piece, leak-proof hydraulic pump and reinforced frame. In addition, Toyota’s hand pallet trucks are backed with a competitive product warranty.

Toyota Low Profile Hand Pallet Truck 

Toyota’s full range of unique hand pallet trucks provide long or short fork lengths, narrow or wider fork frames and different lowered fork heights to suit a customer’s application. The line-up includes:
  • Unique Fork Frame Sizes – Toyota offers a specialty model suitable for non-standard pallets, skids and containers used in manufacturing, retail, transportation and warehouse environments. Available with a 5,500 lb. load capacity, the pallet truck offers a standard 3-inch lowered height and 36-, 60-, 72- and 96-inch fork lengths.
  • Low/Ultra-low Fork Profile – Designed for low clearance openings, two models are available: the low and ultra-low profile hand pallet trucks, each with a 5,000 lb. load capacity. Featuring a 2-inch or 1.38-inch lowered fork height, and supported by solid steel load rollers, the  models are ideal for extra low profile skids, pallets or machinery pallets.
  • 4-Way Pallet Entry – The 4-Way Entry pallet truck supports operators who need to easily access their load in all four directions and offers a 5,000 lb. load capacity. With a 2-inch or 1 3/4-inch lowered fork height, the 4-Way Entry hand pallet truck gives the operator more pallet handling diversity and is ideal for retail or warehouse environments that need to optimize valuable space.

Toyota Heavy Duty Load Capacity


For extreme work environments, Toyota offers a specialty hand pallet truck providing 8,000 pounds of maximum load capacity. For added durability, operators can leverage the heavy duty chassis with structural channel forks and solid steel wheels and rollers.





Pallet Truck Supports Operations in Multiple Environments

Toyota’s hand pallet truck line is ideally suited for customers who move materials in and out of: cold storage facilities; chemical and salt and brine industries; or in areas where frequent wash down is required to remove contaminants.

To support work in these harsh environments, Toyota offers two models:

  • A Galvanized/Zinc-Coated hand pallet truck with 5,500 lb. load capacity; and
  • A Complete Stainless-Steel model with 4,400 lb. load capacity.


New Innovations for Specialty Applications

Providing alternative solutions out of necessity or continuous improvement is a critical role for the material handling professional. The special application hand pallet truck product range offers new innovative solutions to replace older or outdated equipment.

Options include:

  • A Power Start-Assist Model – boasting a 5,000 lb. load capacity, the hand pallet truck is suitable for ergonomically sensitive applications. The truck’s pump handle works to propel the load forward or reverse, and reduces the operator’s required force to start and maintain load movement.
  • Motorized Drive/Manual Lift – with a 2,200 lb. load capacity, the hand pallet truck supports light duty pallet movement and maneuverability. The 24V DC power drive unit leverages two 12V DC batteries and features an onboard automatic charger.
  • Mobile Weigh Scale – combining a weighing system with the mobility of a hand pallet truck, this model is designed for shipping and receiving applications where documenting inventory is key. The 4,400 lb. load capacity model features an integrated display and control module and provides 35 hours of power.
  • Skid Lifter – available in a 12V DC-powered electric or manual option, this model offers an ergonomic portable positioning and lifting solution. With 3,000 lb. of load capacity, Toyota provides a 31.5-inch raised lift height and, when lowered, boasts a low profile with a 3.25-inch fork height.


Congratulations, Tina for Being Awarded VOC Coordinator of the Year - For the 3rd Year in a Row!!

 Left to Right: Ron McCluskey, David Carter, Tina Burns, David Doane.


"Giving Veterans a Lift" Program Extended Through December 31, 2014!

Toyota Material Handling, U.S.A., Inc. (TMHU) has extended the "Giving Veterans a Lift" program through December 31, 2014. The program was created to help veterans find employment and to assist dealers in recruiting qualified service technicians. For every veteran hired by a Toyota Industrial Equipment dealership, TMHU will match a dealer's donation (up to $500) to Hire Heroes USA, in honor of the newly hired veteran. The Operator Safety Training discount program for veterans is extended through 2014 as well.

Toyota Celebrates First 8-Series Large Capacity I.C. Truck Built at Toyota Industrial Equipment Mfg. (TIEM)

Earlier this month Toyota celebrated the line-off for the new 8-Series large capacity I.C. trucks at TIEM in Columbus, Ind. The event included the Mayor of Columbus and other local dignitaries, trade media from the United States and Canada, Ted Toyoda from Toyota Industries Corporation in Japan and more than 1,000 Toyota associates.  

Al Rawson accepts ceremonial key on behalf of the Toyota dealer network. left to right: Al Rawson, president & CEO of Atlas Lift Trucks and chairman of Toyota's National Dealer Advisory; Brett Wood, president & CEO of Toyota Material Handling North America; Ted Toyoda, chairman of Toyota Industries Corporation; Kristen Brown, mayor of Columbus, Indiana; Jeff Rufener, president of Toyota Material Handling, U.S.A., Inc.; Toshiya Yamagishi, president of TIEM; Tim Barker, vice president of TIEM.

Toyota Material Handling Unveils Grand Opening Of North American National Headquarters

COLUMBUS, Ind., Nov. 5, 2013 Toyota Material Handling, U.S.A., Inc., (TMHU), maker of the number one lift truck in North America, recently unveiled the company's new North American headquarters in Columbus, Ind. The ceremony, which included a ribbon cutting and line-off of the company's new 8-Series large capacity forklift, marks the final stage of a strategic initiative to align TMHU's sales and marketing team with its manufacturing plant—Toyota Industrial Equipment Mfg., Inc. (TIEM).

COLUMBUS, Ind. (Nov. 4, 2013) –Toyota Material Handling, U.S.A., Inc., (TMHU), maker of the number one lift truck in North America, today unveiled the company’s new North American headquarters in Columbus, Ind. The ceremony, which included a ribbon cutting and line-off of the company’s new 8-Series large capacity forklift, marks the final stage of a strategic initiative to align TMHU’s sales and marketing team with its manufacturing plant—Toyota Industrial Equipment Mfg., Inc. (TIEM).

The new North American headquarters represents a $4.6 million dollar investment, adding 21,400 square feet to the Toyota campus, which includes the manufacturing facility and national headquarters. The combined TMHU and TIEM campus now totals more than 1 million square feet of manufacturing and support space and houses more than 1,000 Toyota associates.

“Toyota made a commitment more than one year ago to align our teams under one roof to combine synergies and allow us to be even more responsive to customer and dealer needs,” said Jeff Rufener, TMHU president. “Today, we celebrate this partnership and set our sights on continued leadership in the market and support of our associates, dealers and customers.” 

World-Class Campus Supports Continued Growth Locally and Abroad

Toyota has become the industry leader through unparalleled quality of lift truck design and leading-edge manufacturing capabilities. In 1990, TIEM became the first Toyota lift truck manufacturing plant outside of Japan.

During the last two decades, TIEM associates have built more than 450,000 lift trucks and Toyota has steadily grown in the North American market to become the number one lift truck supplier since 2002.

“Toyota celebrates several milestones today that will continue to strengthen our position as a world-class leader while serving the best interest of our customers. By uniting TMHU and TIEM onto one central campus, we are fostering increased collaboration that will further improve efficiencies and product development. Additionally, with the introduction of Toyota’s large capacity 8-Series lift truck, Toyota continues to deliver innovation in product performance, fuel-efficiency and safety to our industry,” said TIEM’s President Toshiya Yamagishi. “Looking ahead, TIEM’s model of excellence will be emulated in a new lift truck manufacturing plant in Sao Paulo, Brazil.”

As the ‘lead plant’ for Toyota’s Sao Paulo manufacturing facility, TIEM associates from Indiana are responsible for training the Brazil plant leaders on production engineering, manufacturing, quality assurance and production control. Upon completion of the new facility, TIEM will be the first Toyota industrial manufacturing plant outside of Japan to supply parts to a Toyota Industries Corporation plant in another country and is expected to supply the Brazil plant with 31% of its forklift parts manufactured in Indiana.

TIEM Investment in Community Represents More than $117 Million
When TIEM established its state-of-the-art, $60-million lift truck plant operations in 1990, the facility covered approximately seven acres under one roof. Since that time, TIEM has undergone 12 expansions. The zero land-fill campus now totals more than 1 million square feet of facilities sitting on 126 acres. Representing an investment of $117 million, the campus includes the new North American headquarters, National Customer Center, training center, manufacturing operations, and distribution centers for equipment and service parts to meet the needs of Toyota’s customers.

The facility has the capability to manufacture a wide range of industrial equipment used in a variety of indoor and outdoor environments including: 3-wheel and 4-wheel electric lift trucks, internal combustion cushion tire and pneumatic tire lift trucks and DC/AC inverter assemblies for the Toyota Tacoma.

Toyota Ranked #1 World-Wide Lift Truck Supplier in the World for the Eleventh Consecutive Year!

October 3rd, 2013 - IRVINE, Calif., - For the 11th consecutive year, Toyota achieved the top ranking as the world's largest lift truck supplier in Modern Materials Handling's Annual Top 20 listing.

Toyota reported $6.88 billion in worldwide sales revenue for the 2012 fiscal year. 

To qualify for Modern's annual Top 20 lift truck suppliers ranking, companies must manufacture and sell lift trucks in at least one of the Industrial Truck Association's seven truck classes, which includes a variety of electric and internal combustion lift trucks. Rankings are based on worldwide revenue from powered industrial trucks during each company's most recent fiscal year. 

"Toyota sales in North America are a big contributor to Toyota's global success." said Jeff Rufener, president of Toyota Material Handling, U.S.A., Inc. "We are proud to share this honor with Toyota dealers, customers and associates around the world." 

Toyota continues to push forward design advancements and industrial equipment solutions to improve the material handling process and enhance the end-user experience, including: 

  • Unveiling the company's 8-Series large capacity lift truck line that offers a range of lifting capacities from 8,000 to 17,500 lbs. cushion and pneumatic tire models powered by two new Toyota-designed and built 4-cylinder, high-performance engines.  

  • The introduction of a 12,000 lb. lift truck paper roll special model to meet the challenges faced by the paper industry in moving paper rolls.  

  • Launching a newly enhanced website for U.S.-based dealer technician employment opportunities, as well as a brand new site for Canadian-based tech jobs provided in both English and French languages.  

  • Extending of the company's philanthropic efforts to help the country's veterans by donating to various veterans programs and offering the "Giving Veterans a Lift" program. 

  • Maintaining the company's commitment to preserving and improving the environment through product innovations in electric and low emission IC forklifts, zero landfill manufacturing practices implemented at Toyota Industrial Equipment Mfg., Inc. and initiatives such as donating a tree to be planted through the Arbor Day Foundation for every new 8-Series lift truck sold in 2013.

Toyota Named Green Supply Chain Partner

IRVINE, Calif., (August 14, 2013) – Toyota Material Handling, U.S.A., Inc. (TMHU) today announced it has been named to Inbound Logistics’ list of 2013 Green Supply Chain Partners. The company was chosen in part for its environmentally friendly solutions, green manufacturing process and continued dedication to supply chain sustainability. This is the fifth year TMHU has been named to the list – every year since the award’s inception.

“The Green Supply chain list honors companies that have made sustainability a priority, and continue to push the needle in terms of innovation and execution,” explained Felecia Stratton, editor for Inbound Logistics. “Toyota, for a fifth consecutive year, was recognized for creating an organizational culture where sustainability permeates all aspects of its manufacturing processes, extending to its suppliers as well.”

“Toyota operates under a global earth charter that promotes environmental responsibility throughout our entire company,” Jeff Rufener, president of TMHU said. “At every stage of the production cycle – from raw materials and parts procurement to manufacturing and recycling – Toyota minimizes the environmental impact of every product.”

The Green 75 feature is designed to provide decision support for Inbound Logistics’ readers who seek to do business with sustainable providers. To be eligible for the ranking, companies must provide logistics services with an emphasis on eco-friendly solutions.


High-Performance Toyota-Built Engine Achieves Up to 30% Fuel Savings Over Previous Models, Meets EPA Tier-4 Final Emissions Standards

Toyota’s 8-Series lift trucks offer a range of lifting capacities from 8,000 to 17,500 lbs

IRVINE, Calif. – (July 15, 2013) –Toyota Material Handling, U.S.A., Inc. (TMHU), the supplier of the number one selling lift truck in North America, unveiled its 8-Series large capacity lift truck line of cushion and pneumatic tire models powered by two new Toyota-designed and built 4-cylinder, high-performance engines.

Designed for customers in both indoor and outdoor applications like the paper, lumber and concrete industries, and large distribution centers needing to move heavy loads, the 8-Series line-up now includes 8,000 to 17,500 lb. pneumatic models with diesel, LPG, gasoline and dual fuel engines, along with cushion LPG-powered models with 8,000 to 15,500 lb. lifting capacities. In addition, Toyota is introducing a 12,000 lb. paper roll special model to meet the challenges faced by the paper industry in moving paper rolls. Read More

Toyota Launches 8-Series Lift Truck Line for Pulp & Paper Industry


Heavy-Duty Lift Trucks Engineered to Handle Rigorous Work Environments; Built to Meet Unique Paper Roll Applications

IRVINE, Calif. – (July 15, 2013) –Toyota Material Handling, U.S.A., Inc. (TMHU), the supplier of the number one selling lift truck in North America, unveiled new 8-Series lift trucks designed to meet the tough applications associated with the pulp and paper industry. The new lift trucks, which offer 8,000 – 15,500 lbs. lifting capacities, also include a new 12,000 lb. standard counterweight, box car and paper roll special option. Powering the new lift trucks is a newly designed and advanced 3.7-liter, 4-cylinder, high performance engine built by Toyota Industries Corporation (TICO), the manufacturer of more than 15 million high-quality engines.

“Toyota’s new 8-Series lift trucks are the culmination of years of engineering excellence and the integration of the latest technology to help our paper handling customers maintain a competitive edge in their demanding work environments,” said Jeff Rufener, president of TMHU. “For this product introduction, our engineers took a ‘no-holds barred’ approach to deliver a powerful Toyota-engineered lift truck with the durability needed in the paper and pulp industry.”  Read More

Brodie Wins President's Award for the 9th Consecutive Year!

We’re elated to share that Toyota Material Handling, U.S.A., Inc. (TMHU) recently awarded Brodie Toyota-Lift its highest dealership honor, the President’s Award, for 2012. Brodie Toyota-Lift is one of 15 elite recipients of this distinguished award and was selected from TMHU’s network of 70 dealers and 225 dealership locations in the United States and Canada.

Brodie Toyota-Lift was recognized for demonstrating excellence in parts, service, equipment sales, customer satisfaction and overall dealership operations.

“Toyota’s President’s Awards recognize dealers that clearly exemplify top quality service, support and dedication to their customers,” said Jeff Rufener, president of TMHU. “Dealers like Brodie Toyota-Lift set the bar for industry excellence.”

We look forward to sharing our award-winning service with you.   

4th of July Parade in Chatham, MA


    Brodie Toyota-Lift's Delivery Truck was Dressed to Impress in This Year's Independence Day Parade. 

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